I recently returned from the 2009 PGA Merchandise Show which was again held in Orlando, FL, however that is where the similarities between this year and previous years end. As you can imagine this year's show was much different due to the struggling economy. Most of the larger golf companies were still there and Titliest even returned this year after skipping the last few years. The one noticable change was there were not as many "startup" companies there that were trying to market and sell the next new innovative golf item.
Along with fewer companies came fewer attendees. One local sales representative told me that all of the window shoppers stayed home this year and only the real buyers were at the Show. I was one of the few window shoppers that did go to the Show. I went to try and scout out new and interesting favors for our championships and just to see what all is going on in the golf industry. What new products are coming out and what is the buzz surrounding these new products. One thing I noticed that is likely to change is a longer product life cycle or a reduction in the amount of new products a company unveils in a year. Other than that, it looked like business as usual.
All in all, it was a good trip and very informative. For more information on the 2009 PGA Merchandise Show log onto http://www.pgamerchandiseshow.com/.
No comments:
Post a Comment